FREQUENTLY ASKED QUESTIONS
What kind of graphic design services do you provide?
We aim to promote your product or service by what ever means appropriate to meet your target demographic. We can create a logo or a brand or run with an existing style guide. As well as design press ads, printing, signage, websites, videos, we also organise the printing making sure the product is produced to the highest quality on time and branded consistently. We follow the project through from start to finish.
Are you “Template Designers”?
No. We pride ourselves in our originality and creativity and refuse to outright copy any existing artwork (unless of course its for a parody).
Does Gary enjoy posing for photos?
He says he doesn’t, but never says no when we ask him to “grrr like an animal” for the camera.
How big is...
DL – 99x210mm A4 = C4
A6 – 105x148mm A5 = C5
A5 – 148x210mm A6 = C6
A4 – 210x297mm DL = DL
A3 – 297x420mm DL = DLX (Bulky items)
A2 – 420x594mm
A1 – 594x841mm
A0 – 841x1189mm
What is ‘vector’?
A vector image uses mathematical formulae to construct the best quality image possible at any given size. Since these formulae can produce an image scalable to any size and detail they are the preferred method for line art and logos.
Files are generally quite small depending on the level of detail in the image.
Common vector formats include: .ai, .eps, .pdf, .svg, .cdr
What is ‘ bitmap / raster’?
Raster or bitmap images work on a grid filled with ‘pixels’ (dots). The number of dots in a square inch determines DPI (dots per square inch). As you scale the image up in size, the grid gets larger and the image becomes less clear.
Photos and scans are always in this format. As a general rule – the higher the DPI, the sharper and larger the image can be reproduced, but at the cost of a larger file size.
Does Gary use hair gel?
Not for long, much to his dismay.
What is ‘DPI’?
DPI is determined by how many pixels / dots are present per square inch of image. (Dots per Inch). All commercial printing is done at 300dpi, while most computer screens (and internet images) use 72dpi.
If you don’t have the software to measure DPI (such as Adobe Photoshop), file size can be used as a rough indicator. Compressed Jpegs will produce a smaller file size, however if overly compressed the quality of the image will suffer.
SIZE 300dpi: 72dpi:
A1 200mb 12mb
A2 100mb 6mb
A3 50mb 3mb
A4 25mb 1.5mb
A5 12mb 750kb
A6 7mb 370kb
*based on uncompressed Jpeg file.
What is a... (filetypes)
.indd Adobe Indesign Document Adobe Indesign
.ai Adobe Illustrator File Adobe Illustrator (Vector)
.eps Encapsulated PostScript Adobe Illustrator (Vector)
.pdf Portable Document Format Adobe Illustrator (Vector)
.svg Scalable Vector Graphic Adobe Illustrator (Vector)
.pdf Portable Document Format Adobe Acrobat (Vector & Raster)
.psd Adobe Photoshop Document Adobe Photoshop (Raster/Bitmap)
.tif / .tiff Tagged Image File Format Adobe Photoshop (Raster/Bitmap)
.eps Encapsulated Postscript Adobe Photoshop (Raster/Bitmap)
.jpg / .jpeg Joint Photographic Experts Group Internet Explorer (Raster/Bitmap)
.gif Graphics Interchange Format Internet Explorer (Raster/Bitmap)
.bmp Bitmap MS Paint (Raster/Bitmap)
Got a filetype you can’t identify or want more information on it? Try www.filext.com
Does Gary do an incredible Donald Duck impersonation?
Yes. We encourage you to ask him to talk to you as Donald Duck on the phone some time.
We can photograph small product shots in house, however we also work closely with some professional photographers for studio and on location shoots. In these instances we are available to direct the photographer to ensure the photography meets the requirements for the project.
Once the shoot is complete we will edit, colour correct and where necessary photoshop images to ensure the best results in the finished product.
What is CMYK?
CMYK is a colour space used in printing, its name represents the 4 inks used in printing “process colours”: Cyan, Magenta, Yellow and Black. CMYK is a subtractive colour system – meaning you start with no colour and as you add each colour the result gets darker and tends towards black. Because of this, some vibrant colours visible to the eye and on computer screens cannot be reproduced through the CMYK printing process. This is particularly noticeable in oranges and greens. CMYK is limited to the Thousands of colours.
What is RGB?
RGB is a colour space used in computing and what you see with your eyes. RGB takes its name from its 3 primary colours: Red, Green and Blue. RGB is an additive colour system which starts as black and turns to white as more colour is added. The RGB colour spectrum when used in computer monitors is limited to the Millions of colours and the visible (human eye) spectrum consists of Billions of colours.
If an RGB image is sent to print in a document, the CMYK conversion process usually results in a duller, flatter looking image. This is why we always convert and colour correct all images before the printing process begins.
What is Spot Colour?
Spot colours (also referred to as PMS or Pantone) are used when conventional CMYK (process) printing cannot accurately achieve a particular colour. Spot colours add an additional cost to printing and are scarcely used in modern printing, although some jobs will require it to obtain accurate colour.
Spot colours are patented and controlled by the Pantone Matching System (PMS) who produce colour books with swatches of each spot colour available including metallic and pastel colours which are otherwise unachievable with process printing. Custom spot colours can be created for individuals, but the process relies heavily on trial and error and can be very costly.
Turnaround Time (Printing)
If a job is going ahead, but awaiting artwork approval, it is advised that the quantity of the print run be confirmed so paper can be ordered and machinery time booked to achieve a faster turnaround.
As a guide, most printing takes 5-7 working days. However if any special processes are required (Folding, Die-cutting or Embellishments) extra time will be necessary.
Short run printing (1-400 copies) can be produced in 1-2 days, however if any special processes are required (Folding, Die-cutting or embellishments) extra time will be necessary.
Banners (pull up or vinyl with eyelets) can be produced in 1-2 days depending on humidity affecting drying time.
Is Gary available for a “private” photo shoot?
Lets just say he’ll do ANYTHING to please a client.
Transferring Large Files
Often we find that images are too big to email (over 5mb) and can upload them to our website for you to download, but what happens if you need to send us a large file? Well, its easy! There are many websites that allow you to upload a file temporarily to their severs. Two such sites are www.yousendit.com and www.dropsend.com.
Hours of Operation
We are open (but not limited to) 8.00am till 5.30pm Monday to Friday.
How many Demerit Points does Gary have?
Lets just say Gary drives very quickly to visit clients and suppliers.
With over 35 years experience in design and print, we have the knowledge and ability to undertake any task.
Can you really point me in the right direction?